Friday, March 10, 2023

From "Outfront" To Obscurity -- March 10, 2023

Does anyone know what happened to Erin Burnett? 

I thought she was one of the better presenters on CNBC -- especially playing off Jim Cramer.

Then she went over to CNN to have her own show, Upfront With Erin Burnett.

She disappeared. 

I had a miserable time finding anything on Ms Burneett and absolutely nothing about her ratings.

Only these links:

CBS News, October 27, 2011: 

Erin Burnett's troubled new show on CNN got just 67,000 viewers aged 25-54 on Oct. 25, an all time low. "OutFront" only debuted on October 3, 2011. (She got 352,000 viewers overall, or about one fifth of the audience for Fox News' Shepard Smith.)

It's a staggering collapse. Before she joined CNN, Burnett was a sterling media brand (she reportedly earns $750,000 to $2 million a year). Now she seems to be in flame-out mode. Here's how it happened, and how Burnett and CNN could dig themselves out of the hole they're in.

Forbes, February 28, 2023:

February marked CNN’s lowest-rated month in a decade, with the network’s prime time lineup dropping 42% among viewers 25-54—the key demographic group valued by advertisers—compared to the same month one year ago. CNN drew an average prime time audience of 122,000 viewers in the key demo, compared to Fox News Channel’s 299,000 viewers (down 33%). MSNBC was third overall with 119,000 viewers (down 15%).

Among total viewers, Fox News dominated prime time with 2.262 million viewers, followed by MSNBC (1.165 million viewers) and CNN (587,000 viewers). All of the networks saw year-over-year declines, with CNN down the most at 24%. Fox News was down 14% and MSNBC declined the least, down 2%.

Fox News had 94 of the 100 most-watched telecasts in February, which marked two consecutive years as the highest-rated network in cable news, among both total viewers and viewers in the key demo.

"TVNewser," adweek.com: ratings, ranked by network.

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